Founded by twins Abigail and Lavinia Bakker, the idea of Goat first appeared from their need for a basic white T-shirt. Although easy enough to find, it was a different story once they filtered it down to a white T-shirt that’s sustainable, organic and affordable. What to do when you can’t find what you’re looking for? They simply decided to do it themselves.

“Sustainability is not sustainable if it’s not accessible” – That’s Goat’s motto. This means that the collections must be appealing, its source must be honest, the prices affordable and easy-to-purchase. Once all those boxes are ticked, the result is an ethically produced, 100% organic cotton T-shirt from as little as €22,95.

Read more about our PPP promise: