Let’s hit you with a hard truth: Over 100.000.000 animals are used for fashion items every year. Yes, that’s a tough number to digest, and we want nothing to do with it. As self-declared vegans, Abigail and Lavinia incorporate their love of animals in everything they do.

The result is simple: As well as an ethical and sustainable brand, Goat is also 100% vegan. We hear you ask “But organic cotton is always vegan right?”. You are totally right, but if we ever launch a collection with fabrics that look a whole lot like animal materials, don’t worry, it will always be vegan!

Learn more about our PPP promise: